Elevator pitch is a book that left me with some mixed feelings. Its what you say when someone asks whats your book about. Real business takes a look at some reallife examples of elevator pitches, as well as how to write one that does your business justice. In an elevator pitch novel authors have limited space to make their stories appeal to publishers. This novel moves as fast as a falling elevator and hits with just as much force. A pitch means several things the terminology is used interchangeably, so lets clarify what i mean first. Whether you need an elevator pitch or youre preparing to query or both. With only one chance to make a first impression and make yourself stand out from the crowd, the elevator pitch can quickly and effectively get your point across while leaving your audience interested in learning more. If you ever have the need to get someones attention in the hope of getting your point across then youll need to start with this book. The best elevator pitch examples, templates, and tactics. First edition later print run by barclay, linwood isbn. Overwhelmed new york mayor richard headley, her favorite target, still has no idea whats going on after the third elevator crash or what measures to take. Once you nail your elevator pitch, you will need to expand it into the 7 essential stories charismatic leaders tell.
How to create an elevator pitch for your book book marketing. The gripping new crime thriller from number one sunday times bestseller for fans of david baldacci. It quickly and efficiently shows people that youre a. Your books elevator pitch article elevator pitch marketing plan.
By using your pitch to convey your books genre and target audience, you demonstrate that you have consciously thought about your books marketability and. It might be extended to characterize what the theme park is like when it comes to life. Eric shanower also brought up bianca calvos elevator pitch. Sep 29, 2017 the elevator pitch is that fabled 1minute pitch you can rattle off whenever you find yourself in the company of someone who can help you publish your book. The new elevator pitch will help you take the first steps towards getting your point across. It turns something which can be a bit mundane into something sinister and certainly made me wary getting into my hotel lift to the 15th floor after reading. A pitch paragraph is the entire description of the novel and the bulk of your query. This is a chance to open a door and invite people in. I did this because, just as venture capitalists tend to specialize in certain markets, so. From phone screen to inperson interview, youll be asked to provide a summary of who you are, your background and what you want from your next job.
Sep 08, 2018 a powerful elevator pitch can be instrumental in earning the opportunity to pitch in the best places, start relationships with key cofounders, vendors and team members. Gilly macmillan, new york times bestselling author of what she knew and the nanny. Its clear and leaves potential for conflict to drive the plot. How to craft a compelling elevator pitch for your book author media. Someone is causing elevators to crash in new york city. Elevator pitch 101 is an excerpt from elevator pitch essentials, a business book by chris oleary that teaches entrepreneurs, salespeople, project champions, job seekers, and others how to get their point across in two minutes or less. An elevator pitch is about striking someones curiosity enough to make a connection, and in doing so, creating an opportunity for a further conversation and interaction down the line.
How to write an elevator pitch for your book youtube. An elevator pitch will be useful to have ready throughout the interview process as it is typically a great icebreaker to start a conversation. It should be much shorter than a book description perhaps two sentences and only about 50 words. The plot is crammed with even more narrative twists than barclay usually serves up. So heres your chance to get a signed copy of my book, a brand new elevator pitch that sounds like you, attracts the right people, and is fun to say, and a lifetime free pass to my 7 word elevator pitch group coaching program. The reason its called an elevator pitch is that it should be short enough to present during a brief elevator ride. A pitch paragraph is the entire description of the novel and the. Whether it is through grace, passion, or unshakable confidence. There are useful exercises to help you as read through and there are some great links to relevant, recorded examples. Charismatic leaders seem to possess an effortless ability to influence, captivate, charm, and inspire people to action. How to write an elevator pitch for your book writing is scary but of all the scary things about it, perhaps the scariest is getting the concept right. Craft your perfect elevator pitch based on the ahead technique from the book first impressions for the business professional why some of us excel and most of us fail your elevator pitch can be the difference between fast tracking your career or watching it stand still for years. Create the perfect fundraising pitch with this easy template. The idea is that, if the person youre trying to sell to got into an elevator with you, youd be able to deliver your pitch before they reached their destination.
The length of a book pitch can vary, depending on who the author is speaking to i. The following pitch came from lance walley, ceo over at chargify, a billing software company with a. That means if youre pressed for time, you can discover 10 books youll want to put on your mustread list in just a few minutes. Elevator pitch essentials is a business book by chris oleary that teaches entrepreneurs, salespeople, project champions, job seekers, and others how to get their point across in two minutes or less regardless of what you call it an elevator pitch, elevator speech, elevator story, or elevator presentation one tool every entrepreneur, salesperson, and project champion, and job seeker. Mastering the art of the elevator pitch standout books. Its purpose is to explain the concept quickly and clearly to spark interest in who you are and what you do. Stumbling and bumbling along, authors ignore that the creation of whowhat the book is about in a quick few sentences can make, and certainly break, a book sale. Elevator pitch also known as an elevator speech is a short, persuasive speech you use to introduce yourself, your product, or your company. How to perfect the elevator pitch for loan officers. Oct 26, 2012 aspiring writers come to conferences from all over the countryand even the worldhoping to get in an elevator with an agent and to give their elevator pitch. Here are some examples of successful pitches to give you a feel for how short, succinct, yet powerful an elevator pitch can be. Instead of the book is about a man who is able to predict environmental disasters with freakish accuracy, write ben has a mysterious power.
The elevator pitch is a summary of what it is about your book, and about you, that means your book will sell. Elevator pitch book public library of youngstown and. The elevator pitch is one of the front lines of marketing its the way you introduce yourself and your book to others. On the whole i really liked the idea of someone hacking into elevators and sending unsuspecting victims to some very gory deaths. Concision saying as much as possible using as few words as. It should, supposedly, take no longer than a lift ride to the top floor of a building. Elevator pitch examples that worked in the real world. It quickly and efficiently shows people that youre a player, not a dreamer.
Elevator pitch is a whiteknuckled ride of a book with twists on every level and an unforgettable cast of characters brought to life with linwood barclays signature flair and acuity. They pay to go to pitch slam or pitchapalooza sessions where they have 310 minutes to tell an agent or editor about their idea. A strong elevator pitch for your novel is vital to finding a literary agent or hooking a reader. Buy the paperback book elevator pitch by linwood barclay at indigo. The book starts off with a bang or a terrifying splat to be more accurate and things take off from there. An elevator pitch is a short speech designed to create interest in a business project or concept. Aug 19, 2019 barclays publishers clearly want this book to do for elevators what psycho did for showers and jaws did for the ocean, but there is more going on. Set up a free 30minute consultation with chris westfall, via phone or skype, and find out what the new elevator pitch can do for you, your team, or your organization. Four people board an elevator in a manhattan office tower, press the buttons for their floor. Write down what your book is about in no more than 50 words. Take the elevator pitch challenge right here, right now, with these 10 forthcoming novels whose premises are irresistible.
An elevator pitch is the term given to any sales pitch that could, in theory, be delivered in the space of a short elevator ride. Linwood barclay is a stone cold pro and elevator pitch is a shameless good time. Elevator pitch essentials is a business book by chris oleary that teaches entrepreneurs, salespeople, project champions, job seekers, and others how to get their point across in two minutes or less. Write a great elevator pitch for your book or novel jericho. If elevator pitch is not, perhaps, vintage barclay, it is still delivered with considerable acumen. Elevator pitch essentials is a nonfiction, business book that explains to entrepreneurs, innovators, project champions, and others the secrets of writing and delivering an effective elevator pitch. This rule applies in fictionwriting and promotional communication alike. In this episode we are going to talk about elevator pitches. Check out examples of pitches for successful books for a better idea of what makes a decent elevator pitch. Its a great way to start a discussion with anybody about your nonprofit. Your pitch can book you the interview or meeting you are hoping for. Jun 27, 2017 an elevator pitch is a brief explanation that describes your organization, what it does, and why its important. That means if youre pressed for time, you can discover 10 books youll. How to develop an elevator pitch for your book celebrating.
Elevator pitch book the indianapolis public library. Joe hill, numberone new york times bestselling author of the fireman and strange weather elevator pitch is a whiteknuckle ride of a book with twists on every level. An elevator pitch is a quick, punchy set of statements that you can use to sell your book to a publisher, agent, or reader. Dare he shut down all 70,000 elevators in the big apple, especially on the eve of the spectacular opening of top of the park, the citys secondtallest building. Creating an irresistible elevator pitch for your novel. Oct 08, 2019 elevator pitch by linwood barclay is an edgeofyourseat thriller that does for elevators what psycho did for showers and jaws did for the beacha heartpounding tale in which a series of disasters paralyzes new york city with fear. This kind of promotional text is typically the only thing readers and booksellers have to go on when purchasing new books. Jun 28, 2016 so youve written your book and the time has come to figure out how to pitch it.
It all begins on a monday, when four people board an elevator in. To make the elevator pitch for your novel suitably short. An elevator pitch also known as an elevator speech is a quick synopsis of your background and experience. Write a great elevator pitch for your book or novel. When an outbreak of fatal elevator crashes in manhattan coincides with a sinister drop in emergency response services, two seasoned new york detectives and a straightshooting journalist race against time to find answers. The elevator pitch is an invaluable marketing device thats found a home in the publishing industry, where brevity is valued currency, and it functions on multiple levels, succinctly and effectively communicating the crux of your book. The elevator pitch is a powerful marketing tool that you can put to use when enticing readers, reaching out to potential marketing partners, and. Why a personal hook in your elevator pitch is so precious. Ideally, your books elevator pitch can be pared down to a single sentence. Free shipping and pickup in store on eligible orders.
One of the critical marketing elements that every author needs is a 30 second elevator pitch yet few do. Especially the latter, because while a reader might sit down to read a book leisurely, publishers are busy people who receive many pitches. The following pitch came from lance walley, ceo over at chargify, a billing software company with a focus on helping clients manage recurring payments. Write a great elevator pitch for your book or novel jericho writers.
Of course, thats pretty unlikely, and the real idea is to use artificial pressure to identify the key. Jul 16, 2019 elevator pitch by linwood barclay will be published in australia by harlequin harper collins on 19 august 2019. The aim is to get them to read the book to get on to the next level. Dont use generic preambles such as my book is about an elevator pitch shouldnt last more than. For all genres, cut out any clutter and unnecessary phrases. This is not just for traditional authors, its for any writer who wants to talk about their.
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